Aluframe.
One connected body of work.
From the logic of a product configurator to catalogs, commerce, campaigns and physical spaces. A multidisciplinary role across the Aluframe brand.
Aluframe configurator.
My central digital product project: turning furniture specifications into a clear configuration, quotation and ordering flow.
The challenge
Profiles, glass, dimensions and hardware depend on one another. The interface needed to make these constraints understandable.
The system
I defined product structure, calculation logic, compatibility rules and user scenarios, connecting each choice to the next.
The implementation
I designed the UX/UI and 3D presentation, wrote developer briefs and coordinated delivery. Software coding was handled by the developer.
A working tool that connects product selection, calculations and order preparation.
Open live configurator ↗Physical details.
Digital decisions.
Product knowledge shaped the options, dependencies and technical constraints of the configurator.
Catalogs & technical documentation.
Graphic design, product structure, technical drawings, installation information and 3D visualization — organized into a clear catalog system and prepared for print.
Wardrobe systems / Catalog design & technical layouts
Aluframe e-commerce.
Website structure, UX/UI and Shopify theme customization. Product categories, page design and responsive adaptation bring the brand into a digital shopping experience.
A clear path
to the product.
Product categories, page layouts and a consistent visual language support detailed product presentation.
Aluframe website ↗Social media, campaigns & motion.
CGI, animation and graphic design for Aluframe product stories, Instagram campaigns and targeted advertising.
Material & light.
CGI · Animation · Product storytelling
Glass & form.
Materials, reflections and product details.
Designed for social.
Instagram · Product communication · Advertising
Exhibition & physical experience.
Stand concepts, product display structures, exhibition graphics and production preparation — developed through spatial design and 3D visualization.
QUADRO.
A wardrobe system developed within Aluframe. My work connected product concept, structural logic, component layout and calculations with 3D development and presentation.
Product visualization and a cinematic film. Creative concept, 3D previsualization and AI-assisted image and motion direction.
From how it works
to how it is seen.
Product thinking, UX/UI, digital commerce, CGI, branding, print, campaigns and physical experience — connected through one body of work for Aluframe.